Speaking of empowering young women, my heart burst with such joy when I came across this video a few days ago. The video is the brainchild of GoldieBlox, a recently launched toy company aimed at getting girls excited about building, and features pint-sized girls who pack a powerful punch.
"More than a princess. We are the champions." the girls sing to the tune of -- you guessed it! -- Queen's 1977 classic. Riding on skateboards and bikes, the girls descend on the "pink aisle" of a Toys 'R' Us as they deliver perhaps the video's most powerful message, says engineer and GoldieBox founder Debra Sterling, who's made it her mission to expose every girl to engineering
"The odds are against us. We've been told that GoldieBlox can't survive in mass stores next to Barbie. Convention says that engineering toys for girls are a 'niche' for the affluent, and for the internet. Together, we must prove convention wrong,"
[Via Huffington Post]
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